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Business: Marketing: Books & E-Books

Guide for Business Administration majors with Marketing concentration and for Marketing Associate's Degree

Find Books on the Library Shelves

658.8 Marketing
659.1 Advertising

Not sure how to find the books on the library shelves? Click the link below to view a tutorial.

Reference & Recommended E-Books

Search Tips

Try finding books, e-books, and films for streaming by doing a “SUBJECT” search in the library’s online catalog using one or more of the following subject terms:

marketing selling--psychological aspects advertising
sales promotion marketing research consumer behavior
branding (marketing) internet marketing merchandising
market segmentation industrial marketing sales management

The Library Online Catalog

For more information about using the library online catalog:

Reference & Recommended Materials on the Library Shelves

Chat with a Librarian

Contact the Library

Hours:

Monday - Thursday: 8AM - 10PM

Friday: 8AM - 5PM

Saturday and Sunday: Closed


Contact:

Email: Library@centralpenn.edu

Phone: (717) 728-2500

Text: (260) 2ASKREF

‚Äč         (260) 227-5733

Librarian

Karen Jury's picture
Karen Jury
Contact:
Regular hours:
M, T, W: 1pm - 10pm
Th: 11-4, 8-10pm
F: 8:30am - 5pm
717-728-2249