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Business: Marketing: Books & E-Books

Online research guide for Business majors--Marketing concentration and for Marketing Associate's Degree

Find Books on the Library Shelves

658.8 Marketing
659.1 Advertising

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Reference & Recommended E-Books

Search Tips

Try finding books, e-books, and films for streaming by doing a “SUBJECT” search in the library’s online catalog using one or more of the following subject terms:

marketing selling--psychological aspects advertising
sales promotion marketing research consumer behavior
branding (marketing) internet marketing merchandising
market segmentation industrial marketing sales management

The Library Online Catalog

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Reference & Recommended Materials on the Library Shelves

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Karen Jury
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