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ALH courses
Resource Guides to ALH courses
ALH420 Healthcare Planning & Marketing books & ebooks
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Essentials of Health Care Marketing by Call Number: Ebook CentralISBN: 9781284094312Publication Date: 2016 -
Insurance Handbook for the Medical Office by Call Number: 368.38 FORISBN: 0323316255Publication Date: 2017 -
Healthcare Marketing: a case study approach by Call Number: 362.1068 CELL heaISBN: 9781567936056Publication Date: 2014 -
The Middleboro Casebook: healthcare strategy and operations by Call Number: 362.1 SEI & Ebook CentralISBN: 9781567936285Publication Date: 2014 -
Health Care Market Strategy: From planning to action 5th ed. by Call Number: Ebook CentralISBN: 9781284150407Publication Date: 2020 -
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Remaking the American Patient : how Madison Avenue and modern medicine turned patients into consumers by Call Number: 368.382 TOMISBN: 1469622777Publication Date: 2016 -
Thriving in the Healthcare Market: Strategies from an Industy-Insider for Selling Your Product by Call Number: 338.4736 PEAISBN: 9780367183295Publication Date: 2019
