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Resource Guides to ALH courses

ALH420 Healthcare Planning & Marketing books & ebooks

Essentials of Health Care Marketing by Eric N. Berkowitz
Call Number: Ebook Central

ISBN: 9781284094312

Publication Date: 2016
Healthcare Marketing: a case study approach by Leigh W. Cellucci; Carla Wiggins; Tracy J. Farnsworth
Call Number: 362.1068 CELL hea

ISBN: 9781567936056

Publication Date: 2014
Health Care Market Strategy: From planning to action 5th ed. by Steven G. Hillestad; Eric N. Berkowitz
Call Number: Ebook Central

ISBN: 9781284150407

Publication Date: 2020
Healthcare Operations Management, Fourth Edition by John R. Olson; Daniel B. McLaughlin; Luv Sharma
Call Number: Ebook Central

ISBN: 9781640553071

Publication Date: 2022
Insurance Handbook for the Medical Office by Marilyn Fordney
Call Number: 368.38 FOR

ISBN: 0323316255

Publication Date: 2017
Medicaid Planning : from a to z by K. Gabriel Heiser
Call Number: 368.426 HEI

ISBN: 1941123031

Publication Date: 2016
The Middleboro Casebook: healthcare strategy and operations by Lee F. Seidel; James B. Lewis
Call Number: Ebook Central

ISBN: 9781567938562

Publication Date: 2017
Remaking the American Patient : how Madison Avenue and modern medicine turned patients into consumers by Nancy Tomes
Call Number: 368.382 TOM

ISBN: 1469622777

Publication Date: 2016
Thriving in the Healthcare Market: Strategies from an Industy-Insider for Selling Your Product by Glenn E. Pearson
Call Number: 338.4736 PEA

ISBN: 9780367183295

Publication Date: 2019

Last Updated: Apr 18, 2023 5:31 PM
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