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Entrepreneurship & Small Business: Business Insights: Global

Online research guide for Entrepreneurship & Small Business Associate's Degree

About Business Insights: Global

Business Insights: Global

Business Insights: Global is the library's best database for business research. It provides access to information about countries, companies, and industries, more than 1,500 case studies, comparison charts, articles, and a company finder tool. Extensive information for publicly traded companies includes company profiles and history, SWOT reports, and financial data.


Public or Private?

Before trying to do research on a company--especially before choosing a company to base a project/paper on--first determine if the company is public or private. 

Public companies are traded on a stock exchange (e.g. NYSE, NASDAQ), and since members of the public can become part-owners of those companies, the SEC requires them to publish extensive information, especially financial information, so the public can make informed decisions.

Private companies are not traded on any public stock exchange, so they do not have the SEC disclosure requirements of public companies.  These companies can be owned by families, small groups, individual investors, and/or any combination.  Some large private companies include Cargill, Mars, and State Farm.

  • Since private companies are not required to disclose/publish any information about themselves, there is less information available about private companies--this is especially true for financial information.

For all companies, but especially public companies, you also need to check whether the company you're considering is a Parent or Subsidiary.  In today's business world, many companies, even those which used to be independent, are now subsidiaries of large conglomerates.  A good example is The Walt Disney Company (Disney)--subsidiaries include ESPN and ABC television networks, multiple theme parks, and multiple movie studio names including Pixar and Marvel Studios.  (https://www.thewaltdisneycompany.com/about/)

**So, financial information for subsidiaries is often filed under the name of the parent company.  Also, some subsidiaries of public companies are privately-held.**

If you're having trouble with this essential initial stage of your company research, please contact the library for assistance (so you're searching our databases under the correct name).

Accessing Business Insights: Global

Do I have to log in?

If you are using a campus computer or campus WiFi, you should be able to directly access the resource. If you are off-campus, you will be prompted to log in using your Single Sign-On username and password. Contact the library if you have any problems accessing the resource.

Searching in Business Insights: Global

  • Search by:
    • Company name
    • Article title
    • Country
    • Industry
    • Keyword
    • NOTE: The default setting for the Search box is "Company", not "Keyword" which is what most other resources/sites use.  If you are not looking for company information, click on the arrow for the drop-down box next to "Company" and select one of the other available options, including "Keyword."

BIG search

  • Advanced Search
    • Placing your keywords on different lines and using the drop-down boxes allows you to connect your search with AND, OR, and NOT
    • If you type more than one word into the same box, the search automatically places AND between the words (for example, if you type the search string health care field your search string is interpreted as health AND care AND field), so…
      • Use quotation marks (“ ”) to search for an exact phrase ("health care field")
      • Use a question mark (?) as a wildcard (ex. 'm?th' will search for 'moth', 'math' or 'myth')
      • Use an asterisk (*) to look for multiple endings (ex. 'penn*' will search for 'penny' or 'Pennsylvania')

There are several other easy ways to find information about companies from the main page. Click or hover on "Companies in the menu bar to access the Company Finder, Company Histories, SWOT Reports, Investment Reports, and/or Financial Reports.

The Results List

  • When searching for articles, the results are automatically sorted by "publication date". You can change this in the top right corner of the screen so that your results are sorted by relevance or title. 
  • You can narrow your search to include only full-text and/or scholarly/peer-reviewed articles and/or a range of dates in the "Limit By" section to the left of the results.
  • If you have too many results, you can add another subject term to your search by clicking one of the subjects at the left of the results.
  • When you are viewing the results, you can click star icon to the left of the result to save the result (the "Saved Items" folder remains active for the current session only--when you leave Business Insights: Global, your folder and its contents disappear)

Creating Charts and Tables

What kinds of charts/tables can I create?

  • Net revenue of a company over time
  • Number of employees of a company over time
  • Sales per employee of a company over time
  • Revenue by company
  • Revenue by industry
  • Country GDP (Gross Domestic Product)

Step 1: Create a chart

From a company profile page:

Use the chart icon found under "Key Information," "Companies with Similar Revenue," or "Industries" to generate a chart.

 

From the Home page:

Click the Comparison Charts button in the top menu, then select which type of chart you would like to create: countries, companies, or industries

 


Step 2: Format your table or chart

Click the Table button in the top left corner to view the data as a table instead of a chart.

 

Click the Add/Remove button in the top right corner to add or remove a company, country, or industry to the existing chart or table. You can have up to six companies/countries/industries on a single chart or table.

 


Step 3: Download your chart or table

Click the printer icon in the upper right corner to print the chart or table as is.

 

Click the download icon in the upper right corner to download the chart as an image or PDF.

 

Click the Download as CSV button in the upper left corner to download the table into an Excel-compatible format.

How to cite a database reference

**Many citation generators have not updated for the 7th edition of APA. When using a generated citation, you must double check it for accuracy! It’s not unusual for a database to have an error in a citation!**

Database information is typically not included in most references because sources can be found in multiple platforms. The goal of a citation is to allow the reader to find the source, not to tell them how to find the source. Meaning a particular article may be found in Ebsco, or Gale, on the publisher's website. Database information is only included if they have "original, proprietary content and works of limited circulation" (Business Insights, Proquest dissertations & theses, Cochrane database of systematic reviews). URLs are usually not included because the reader would need to login to access the source, but your professor may request that you include them.

The citation tool above results in this for an article:

Peters, R., & Quinn, M. (2018). Agrowtopia: Cultivating Community, Consciousness and Capital on Campus. Journal of Case Studies, 36(3). Retrieved from https://bi.gale.com/global/article/GALE|A597895516/48398b0d65e763958fb4d0e51125f445?u=centpenn_itc1#

The correct citation will not include the database information because the article can be found in other databases or through an online search. If there were a DOI, the DOI url would be included. If there were page numbers, they would be included after the issue number. Since there isn't a DOI, or page numbers, and the URL would take the reader to a login page the URL is not included. The reference ends after the volume number.

Peters, R., & Quinn, M. (2018). Agrowtopia: Cultivating community, consciousness and capital on campus. Journal of Case Studies, 36(3).

In Business Insights there is a good chance you will be retrieving items that are not articles, but reports and other data. These sources do not have the citation tool option. These reports might not be found elsewhere so the name of the database is included, along with the retrieval date if they update over time and are not archived.

Author. (Year, Month day of publication). Title of the report [Type of report]. Database name.

OR, if the content updates and you should include the retrieval date:

Author. (Year, Month day of publication). Title of the report [Type of report]. Retrieved date, from Database name.

For example:

GlobalData. (2019, March). Starbucks Corp - Financial and strategic analysis review. Business Insights: Global.

New Constructs. (2020, February 15). Facebook Inc. (FB) [Investment report]. Retrieved February 18, 2020, from Business Insights: Global.

Starbucks Corp. [Company profile]. (2019). Business Insights: Global. Retrieved February 13, 2020, from Business Insights: Global.

McDonald's Corp. (2020).  [McDonald's Corp. interim - last 5 periods Income statement]. Retrieved February 18, 2020, from Business Insights: Global.

**Many citation generators have not updated for the 7th edition of APA. When using a generated citation, you must double check it for accuracy! It’s not unusual for a database to have an error in a citation!**

Database information is not included in most references because sources can be found in multiple platforms. The goal of a citation is to allow the reader to find the source, not to tell them how to find the source. Meaning a particular article may be found in Ebsco, or Gale, on the publisher's website. Database information is only included if they have "original, proprietary content and works of limited circulation" (Proquest dissertations & theses, Cochrane database of systematic reviews). URLs are not included because the reader would need to login to access the source.

In Credo, either use the citation tool at the top of the page or find the APA citation following each entry.

credo cite tool

Copy and paste the citation, and then make corrections for 7th edition.

This is how a citation from a reference work is generally structured.

Author's last name, First initial. Middle initial. (Year). Title of entry. In Title of reference work (edition). Publisher name.

This is what the copied citation looks like using the citation tools in Credo:

credo APA citation screenshot

Almost correct, but it does not need the URL in 7th edition APA. This is how it should look:

Posluszny, D., Spencer, S., & Baum, A. (2007). Post-traumatic stress disorder. In S. Ayers, A. Baum, C. McManus, & et. al. (Eds.), In Cambridge handbook of psychology, health and medicine (2nd ed.). Cambridge University Press.

The following example, is if there is no author.

Hormone therapy. (2016). In Merriam Webster's Medical Dictionary. Merriam-Webster. 

**Many citation generators have not updated for the 7th edition of APA. When using a generated citation, you must double check it for accuracy! It’s not unusual for a database to have an error in a citation!**

Database information is not included in most references because sources can be found in multiple platforms. The goal of a citation is to allow the reader to find the source, not to tell them how to find the source. Meaning a particular article may be found in Ebsco, or Gale, on the publisher's website. Database information is only included if they have "original, proprietary content and works of limited circulation" (Proquest dissertations & theses, Cochrane database of systematic reviews). URLs are not included because the reader would need to login to access the source.

Ebook Central has a Citation function available both on the Detail Page and in the Reader view of the ebook. Ebook central cite book tool screenshot       Ebook Central Cite tool in read online

HOWEVER--Ebook Central citations for APA are often incomplete.  You can start with the citation from Ebook Central, but you will need to edit it.

Book and ebook citations are treated the same. They require the following elements: author(s), year of publication, book title, book edition (if applicable), and publisher name. Ebook Central does not need to be listed as the database.

Author's last name, initials. (year of publication). Title of book: With only capitalization of first word of title and subtitle and any proper nouns. Publisher. DOI or URL

 

Because there is no DOI and the URL will not work without logging in, the correct citation for this book is:

Hatfield, C., Heer, J., & Worcester, K. (Eds.). (2013). The superhero reader. University Press of Mississippi.

The publisher information can be found on the book information page. Ebook Central book details

**Many citation generators have not updated for the 7th edition of APA. When using a generated citation, you must double check it for accuracy! It’s not unusual for a database to have an error in a citation!**

Database information is not included in most references because sources can be found in multiple platforms. The goal of a citation is to allow the reader to find the source, not to tell them how to find the source. Meaning a particular article may be found in Ebsco, or Gale, on the publisher's website. Database information is only included if they have "original, proprietary content and works of limited circulation" (Proquest dissertations & theses, Cochrane database of systematic reviews). URLs are usually not included because the reader would need to login to access the source.

 

 

When you click the Cite tool button the popup screen provides citations in a variety of styles. Scroll down to find the APA citation. Copy & paste it into your paper and then correct it for 7th edition style if necessary. In the example below, the first word of the subtitles (after the colon) should be capitalized, but the 'of in the Journal title should not be.

ebsco APA citation

Corrected citation:

Dury, R. (2016). COPD and emotional distress: Not always noticed and therefore untreated. British Journal of Community Nursing, 21(3), 138–141. https://doi.org/10.12968/bjcn.2016.21.3.138


Business reports are treated differently because these reports might not be found elsewhere; in this situation the name of the database is included. If the information updates over time and is not be archived, include the retrieval date.

Author. (Year, Month day of publication). Title of the report [Type of report]. Database name.

OR, if the content updates and you should include the retrieval date:

Author. (Year, Month day of publication). Title of the report [Type of report]. Retrieved date, from Database name.

Citation example of corrected MarketLine report in Business Source Premier:

MarketLine. (2019, October 28). Company profile: Netflix, Inc. Business source Premier.

[You'll find the date on the first page of the PDF, bottom left.]

**Many citation generators have not updated for the 7th edition of APA. When using a generated citation, you must double check it for accuracy! It’s not unusual for a database to have an error in a citation!**

Database information is not included in most references because sources can be found in multiple platforms. The goal of a citation is to allow the reader to find the source, not to tell them how to find the source. Meaning a particular article may be found in Ebsco, or Gale, on the publisher's website. Database information is only included if they have "original, proprietary content and works of limited circulation" (Proquest dissertations & theses, Cochrane database of systematic reviews). URLs are not included because the reader would need to login to access the source.

Films on Demand does have a Citation tool available directly below the video frame. 

FOD tools cite highlighted

HOWEVER--Films on Demand citations for APA are usually incomplete and should not include a URL (APA citations should only have a retrieval date if the content might change).

You can start with the citation from Films on Demand, but you will need to correct it and finish it yourself with help from a style guide, a librarian, and/or your professor.

Here is an example citation from a Films on Demand video:

Films on Demand incorrect citation from tool

As you can see, the video director or producer is missing.  However, that information is easily available in the database. 

In the image below you can see, in the Details section, that the video producer is Java Films. 

A correct APA citation for this film would be:

Java Films (Producer). (2014). The mobile revolution [Video]. 


Many videos in Films on Demand are divided into segments, and sometimes you might only use a segment in a project/presentation. 

To cite a segment: Add the segment name and number to the citation

Java Films (Producer). (2014). Disruptive technology [segment 13]. In The mobile revolution [Video].

 

**Many citation generators have not updated for the 7th edition of APA. When using a generated citation, you must double check it for accuracy! It’s not unusual for a database to have an error in a citation!**

Database information is not included in most references because sources can be found in multiple platforms. The goal of a citation is to allow the reader to find the source, not to tell them how to find the source. Meaning a particular article may be found in Ebsco, or Gale, on the publisher's website. Database information is only included if they have "original, proprietary content and works of limited circulation" (Proquest dissertations & theses, Cochrane database of systematic reviews). URLs are not included because the reader would need to login to access the source.

Gale tools with cite  circled

This is the citation that Gale displays:

Volkow, N. D., & Blanco, C. (2020). Medications for opioid use disorders: clinical and pharmacological considerations. Journal of Clinical Investigation, 130(1), 10+. Retrieved from https://link.gale.com/apps/doc/A612694392/AONE?u=centpenn_itc1&sid=AONE&xid=64436e81.

It should be:

Volkow, N. D., & Blanco, C. (2020). Medications for opioid use disorders: Clinical and pharmacological considerations. Journal of Clinical Investigation, 130(1).    

[The page numbers indicated (10+), do not make sense for a page range, so they aren't included in the corrected citation]

 

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