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Business: Marketing: Books & E-Books

Online research guide for Business majors--Marketing concentration and for Marketing Associate's Degree

Find Books on the Library Shelves

658.8 Marketing
659.1 Advertising

Not sure how to find the books on the library shelves? Click the link below to view a tutorial.

Search Tips

Try finding books, e-books, and films for streaming by doing a “SUBJECT” search in the library’s online catalog using one or more of the following subject terms:

marketing selling--psychological aspects advertising
sales promotion marketing research consumer behavior
branding (marketing) internet marketing merchandising
market segmentation industrial marketing sales management

The Library Online Catalog

library online catalog home screen

Find Electronic Books in Ebook Central

Use the search box below to find electronic books in Ebook Central. Results will appear in a new screen after you login with your Central Penn College info.

Ebook Central

Reference & Recommended Materials on the Library Shelves

Chat with a Librarian

Contact the Library

The Library will be open 10am to 2pm Tuesday, Wednesday, and Thursday during the term.

Remember the Learning Hub is also open with lots of great faculty and staff willing to help with tutoring, advising, and general questions.

Email: Library@centralpenn.edu

Phone or Text: 717-728-2500

Librarian