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Business: Marketing: Marketing Concentration Courses (BS)

Online research guide for Business majors--Marketing concentration and for Marketing Associate's Degree

Marketing Courses (BS)

Students choosing the Bachelor of Science degree in Business Administration with the Marketing concentration take the 4 courses listed below (12 credits) in addition to the 60 credits of general education and elective requirements and 48 credits of core business courses.

To see the courses for the Associate in Science, Marketing degree program, please see Marketing Courses (AS) in the drop-down under "Marketing Courses."

BUS235 Consumer Behavior books & ebooks

BUS250 Advertising books & ebooks

BUS304 Strategic Planning & Marketing Communications books & ebooks