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Business: Marketing: Marketing Concentration Courses (BS)
Online research guide for Business majors--Marketing concentration and for Marketing Associate's Degree
Marketing Courses (BS)
Students choosing the Business Administration Marketing concentration, in addition to the 60 credits of general education and elective requirements along with 43 credits of core business courses, must complete an additional 21 credits of Choice classes (15 of those credits must be at the 300 level or above).
Below are the courses within this program. Choice courses and Recommended courses (not required but highly suggested to fill general education requirements) will be indicated in the box title.
To see the courses for the Associate in Science, Marketing degree program, please see Marketing Courses (AS) in the drop-down under "Marketing Courses."
BUS105 Fundamentals of Selling books & ebooks (Choice)
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Power Questions to Win the Sale: Overcoming Nine Critical Sales Challenges by Call Number: Ebook CentralISBN: 9781118651056Publication Date: 2013 -
UnSelling: The New Customer Experience by Call Number: Ebook CentralISBN: 9781118943007Publication Date: 2014 -
Art of Social Selling: Finding and Engaging Customers on Twitter, Facebook, LinkedIn, and Other Social Networks by Call Number: Ebook CentralISBN: 9780814433324Publication Date: 2014Also available in print: 658.872 BEL -
Mackay MBA of Selling in the Real World by Call Number: 658.85 MACKISBN: 9781591846239Publication Date: 2013 -
Sales EQ : How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal by Call Number: 658.8501 BLOISBN: 9781119312574Publication Date: 2017 -
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Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World by Call Number: 658.802 ANDISBN: 9780814437155Publication Date: 2016 -
Sales Management: Analysis and Decision Making by Call Number: 658.81 INGISBN: 9781138858022Publication Date: 2015 -
All about Them: Grow Your Business by Focusing On Others by Call Number: 658.827 TURISBN: 9780738219202Publication Date: 2016
BUS235 Consumer Behavior books & ebooks (Choice)
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Spent: Sex, Evolution, and Consumer Behavior by Call Number: 339.472 MilISBN: 9780670020621Publication Date: 2009 -
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Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail by Call Number: Ebook CentralISBN: 9780203123911Publication Date: 2012 -
Attention Merchants: The Epic Scramble to Get Inside Our Heads by Call Number: 659.1042 WUISBN: 9780385352017Publication Date: 2016 -
Wallet Allocation Rule: Winning the Battle for Share by Call Number: Ebook CentralISBN: 9781119037316Publication Date: 2015 -
Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Call Number: 658.8342 TURISBN: 9780300212198Publication Date: 2017 -
Behavioral Economics: The Basics by Call Number: 330.019 CORRISBN: 9781138228917Publication Date: 2018
BUS250 Advertising books & ebooks (Choice)
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Advertising and Society: An Introduction by Call Number: Ebook CentralISBN: 9780470673096Publication Date: 2013 -
100 Ideas That Changed Advertising by Call Number: 659.1 VEKISBN: 9781780672342Publication Date: 2015 -
Nontraditional Media in Marketing and Advertising by Call Number: 658.87 BLAISBN: 9781412997614Publication Date: 2013 -
Lovemarks: The Future Beyond Brands by Call Number: 658.827 ROBISBN: 9781576872703Publication Date: 2005 -
Seducing the Subconscious: The Psychology of Emotional Influence in Advertising by Call Number: Ebook CentralISBN: 9780470974889Publication Date: 2012 -
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come by Call Number: 659.1 ESSISBN: 9780399588518Publication Date: 2017 -
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell by Call Number: 659.109 EINISBN: 9781944869007Publication Date: 2016 -
Strategic Copywriting: How to Create Effective Advertising by Call Number: 659.1 APPISBN: 9781442244085Publication Date: 2015 -
Advertising and Promotional Culture: Case Histories by Call Number: 659.109 MARISBN: 9781137026231Publication Date: 2018 -
Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Call Number: 658.872 MOWISBN: 9780749481599Publication Date: 2018 -
Advertising : What Everyone Needs to Know by Call Number: 659.1 EINISBN: 9780190625894Publication Date: 2017
BUS301 Retail Management books & ebooks (Choice)
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Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Call Number: 658.8342 TURISBN: 9780300212198Publication Date: 2017
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Holistic Retail Design: Reshaping Shopping for the Digital Era by Call Number: 725.21 TEUISBN: 9789491727658Publication Date: 2015 -
Inside the Mind of the Shopper : The Science of Retailing by Call Number: 658.87 SOR 2nd ed.ISBN: 9780134308920Publication Date: 2016 -
New Rules of Retail: Competing in the World's Toughest Marketplace by Call Number: 658.872 LEWISBN: 9780230105720Publication Date: 2010 -
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Retail Marketing and Branding: Definitive Guide to Maximizing ROI by Call Number: Ebook CentralISBN: 9781118489529Publication Date: 2013 -
The Rule of Logistics: Walmart and The Architecture of Fulfillment by Call Number: 690 LeCISBN: 9780816693320Publication Date: 2016 -
Store Wars: Worldwide Battle for Mindspace and Shelfspace, Online and In-Store by Call Number: Ebook CentralISBN: 9781118374061Publication Date: 2012
BUS304 Strategic Planning & Marketing Communications books & ebooks (Choice)
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Marketing Plan Handbook by Call Number: 658.802 CHE 4th ed.ISBN: 9781936572397Publication Date: 2014 -
Marketing Plans: How to Prepare Them, How to Use Them by Call Number: Ebook CentralISBN: 9780470669976Publication Date: 2011 -
Digital Marketing Strategy: An Integrated Approach to Online Marketing by Call Number: 658.872 KINISBN: 074947470XPublication Date: 2016 -
The New Rules of Marketing and PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by Call Number: 658.872 SCOTT 6th ed.ISBN: 9781119362418Publication Date: 2017
BUS360 Marketing Research books & ebooks (Choice)
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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Call Number: 658.87 HEMISBN: 9780789750303Publication Date: 2013 -
Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets by Call Number: Ebook CentralISBN: 9781118923627Publication Date: 2014 -
Using Qualitative Research in Advertising: Strategies, Techniques, and Applications by Call Number: 659.1072 MORISBN: 9781412987240Publication Date: 2011 -
Big Data Marketing: Engage Your Customers More Effectively and Drive Value by Call Number: Ebook CentralISBN: 9781118733899Publication Date: 2013 -
The Market Research Toolbox: A Concise Guide for Beginners by Call Number: 658.83 McQ 4th ed.ISBN: 9781452291581Publication Date: 2016 -
Market Research in Practice: An Introduction to Gaining Greater Market Insight by Call Number: 658.83 HAGUEISBN: 9780749475857Publication Date: 2016 -
Upside: Profiting from the Profound Demographic Shifts Ahead by Call Number: 658.83 GROISBN: 9780814434697Publication Date: 2017 -
Divining Desire: Focus Groups and The Culture of Consultation by Call Number: 658.8343 FEAISBN: 9781944869489Publication Date: 2018 -
Handbook of Mobile Market Research: Tools and Techniques for Market Researchers by Call Number: Ebook CentralISBN: 9781118935620Publication Date: 2014
BUS380 Business Policy Formulation books & ebooks (Choice)
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Business Strategy: Guide to Effective Decision-Making by Call Number: Ebook CentralISBN: 9781610394765Publication Date: 2015 -
Strategic Management and Business Policy: Toward Global Sustainability by Call Number: 658.4012 WHE 13th Ed.ISBN: 9780132153225Publication Date: 2011 -
Practical Guide for Policy Analysis: The Eightfold Path to More Effective Problem Solving by Call Number: 320.6 BARISBN: 9781483359465Publication Date: 2015 -
Bringing Strategy Back: How Strategic Shock Absorbers Make Planning Relevant in a World of Constant Change by Call Number: Ebook CentralISBN: 9781118830093Publication Date: 2014 -
Business Decision-Making: Streamlining the Process for More Effective Results by Call Number: Ebook CentralISBN: 9781631572449Publication Date: 2015 -
Filling Execution Gaps: How Executives and Project Managers Turn Corporate Strategy into Successful Projects by Call Number: Ebook CentralISBN: 9781501515200Publication Date: 2017
BUS405 Business Marketing books & ebooks (Choice)
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The Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy by Call Number: 658.804 KINISBN: 9780134084527Publication Date: 2015 -
Field Guide to Case Study Research in Business-To-Business Marketing and Purchasing by Call Number: Ebook CentralISBN: 9781784410803Publication Date: 2014 -
Innovative B2B Marketing : new models, processes and theory by Call Number: 658.804 HALLISBN: 9780749480806Publication Date: 2017 -
Nuanced Account Management: Driving Excellence in B2B Sales by Call Number: 658 SHAISBN: 9789811083624Publication Date: 2018 -
Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer by Call Number: Ebook CentralISBN: 9781137526786Publication Date: 2015
BUS430 Marketing Management books & ebooks (Choice)
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Marketing Plan Handbook by Call Number: 658.802 CHE 4th ed.ISBN: 9781936572397Publication Date: 2014
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Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making by Call Number: Ebook CentralISBN: 9781119961765Publication Date: 2014 -
Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Call Number: Ebook CentralISBN: 9781118883433Publication Date: 2014 -
Tilt: Shifting Your Strategy from Products to Customers by Call Number: 658.802 DAWISBN: 1422187179Publication Date: 2013
COM101 Introduction to Human Communication books & ebooks
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ICOMM : Interpersonal Concepts and Competencies by Call Number: Ebook CentralISBN: 9780742599635Publication Date: 2010 -
How to Talk to Absolutely Anyone by Call Number: Ebook CentralISBN: 9780857084088Publication Date: 2013 -
Presentation Skills for Students by Call Number: 808.51 VanEISBN: 9781137576491Publication Date: 2016 -
Let the Story Do the Work: The Art of Storytelling for Business Success by Call Number: 658.45 CHOYISBN: 9780814438015Publication Date: 2017 -
TED Talks : the official TED guide to public speaking by Call Number: 808.51 ANDISBN: 9780544634497Publication Date: 2016 -
The Gift of the Gab : how eloquence works by Call Number: 808.5 CRYISBN: 030021426XPublication Date: 2016
ENG101 College Composition I books & ebooks
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Everything You Need to Know about College Writing by Call Number: 808.076 LERISBN: 9781457640209Publication Date: 2016 -
Grammar Girl Presents the Ultimate Writing Guide for Students by Call Number: 428.222 FOGISBN: 9780805089448Publication Date: 2011 -
The Practical Grammar Handbook for College Writers by Call Number: 428.2 ANDISBN: 1611636361Publication Date: 2015 -
Understanding Rhetoric: a graphic guide to writing by Call Number: 808.042 LOSISBN: 9780312640965Publication Date: 2014 -
The Bedford Guide for College Writers with Reader, Research Manual and Handbook by Call Number: 808.042 KEN 11th ed.ISBN: 9781319081225Publication Date: 2017
ENG102 College Composition II books & ebooks
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Wordsmith : a guide to college writing by Call Number: 808.042 ARL 5th Ed.ISBN: 9780205251278Publication Date: 2012 -
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Student Research and Report Writing by Call Number: Ebook CentralISBN: 9781118963944Publication Date: 2016 -
Writing Research Papers : a complete guide by Call Number: 808.02 LESISBN: 9780321952950Publication Date: 2015 -
The Bedford Guide for College Writers with Reader, Research Manual and Handbook by Call Number: 808.042 KEN 11th ed.ISBN: 9781319081225Publication Date: 2017
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The Indispensable Guide to Undergraduate Research : success in and beyond college by Call Number: 378.125 HUDISBN: 9780807758502Publication Date: 2017
HUM105 Cultural Anthropology books & ebooks (Recommended for Business majors)
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Social and Cultural Anthropology: A Very Short Introduction by Call Number: Ebook CentralISBN: 9780192853462Publication Date: 2000 -
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The Intercultural Mind: connecting culture, cognition, and global living by Call Number: Ebook CentralISBN: 9781941176009Publication Date: 2015 -
Mirror for Humanity by Chapter 2, "Ethics and Methods", addresses ethnographyCall Number: 306.222 KOTISBN: 0072973285Publication Date: 2005
MTH101 College Business Mathematics books & ebooks (Recommended for Business majors)
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Business Mathematics by Call Number: OVR 650.015 CLE 12th ed.ISBN: 9780135109786Publication Date: 2012 -
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The Economist Numbers Guide : The Essentials of Business Numeracy by Call Number: 650.0151 STU 6th ed.ISBN: 9781610393959Publication Date: 2014
MTH200 Statistics books & ebooks (Recommended for Business majors)
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Basic Statistics for Business and Economics by Call Number: 519.522 LIN 8th ed.ISBN: 9780073521473Publication Date: 2012 -
The Tao of Statistics: a path to understanding (with no math) by Call Number: 519.5 KELISBN: 9781483377926Publication Date: 2016 -
Straightforward Statistics: understanding the tools of research by Call Number: 150.1519 GEHISBN: 9780190276959Publication Date: 2014 -
PHI300 Critical Thinking books & ebooks (Recommended for Business Majors)
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Logic and Contemporary Rhetoric by Call Number: 160.222 CAV 12th ed.ISBN: 1133942288Publication Date: 2014 -
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Weaponized Lies: How to Think Critically in the Post-Truth Era by Call Number: 153.42 LEVISBN: 9781101983829Publication Date: 2017 -
LOGITICA : The Brain Behind The Brain : Improve Your Critical Thinking and Problem Solving Skills by Call Number: 160 KUMISBN: 9781793423832Publication Date: 2019 -
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Critical Thinking Across the Curriculum: Developing Critical Thinking Skills, Literacy and Philosophy in the Primary Classroom by Call Number: Ebook CentralISBN: 9780335238798Publication Date: 2010 -
Nonsense on Stilts: How to Tell Science from Bunk by Call Number: 001.9 PIGISBN: 9780226495996Publication Date: 2018
