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Business: Marketing: Terms and Concepts (Management & Leadership)
Online research guide for Business majors--Marketing concentration and for Marketing Associate's Degree
From Hutchinson Unabridged Encyclopedia with Atlas and Weather Guide
Opposite of a bureaucracy. An adhocracy is an organization that disregards the traditional principles of management where each employee has a clearly defined and permanent role. Instead, a more fluid organization is advocated, where individuals are free to deploy their talents as required.
From Business: The Ultimate Resource A systematic process of comparing the activities and work processes of an organization or department with those of outstanding organizations or departments in order to identify ways to improve performance.
From The New Penguin Business Dictionary The value of a brand. One view of brand equity is to see it largely as a financial valuation (‘financial-based brand equity’). An important reason for taking this view has been the move to list brands on company balance sheets (along with other intangible assets), or to agree a value when brands are being bought, sold or licensed.
From The A to Z of Corporate Social Responsibility Corporate culture can be defined as an organisation’s unique body of knowledge that is nurtured over a long period of time resulting in commonly held assumptions, values, norms, paradigms and world views.
Many of the world’s largest businesses rival nationstates, religions, and even nature itself as agents of change. Multinational corporations have become the primary force shaping human material well-being.
From Collins Dictionary of Business
An aid to decision-making in uncertain conditions, that sets out alternative courses of action and the financial consequences of each alternative, and assigns subjective probabilities to the likelihood of future events occurring.
From Collins Dictionary of Business The comparison between an organization's objective and its expected performance from its current and planned operations. Gap analysis helps to identify means by which the gap might be filled.
From Capstone Encyclpaedia of Business The Myers-Briggs Type Indicator (MBTI) is probably the most frequently used personality inventory in the United States alone. Over 3 million MBTIs are administered each year.
From A glossary of political theory
A contentious concept that some see as a form of power while others contrast it to power. Authority involves a relationship between one individual or group and another, and is characterised by persuasive pressures rather than a threat of force.
From Business: The Ultimate Resource Since the 1950s, brainstorming has been put forward as a significant antidote to all forms of organizational rigidity and defensiveness—and an important catalyst for liberating organizational creativity.
From Leadership glossary: Essential terms for the 21st century
Charisma is the vital and compelling personal charm possessed by some people. The modern conception of charisma is deeply influenced by American ideals of individualism, having developed in the 1950s across numerous spheres.
From Business: The Ultimate Resource A style of leadership that uses standards, procedures, and output statistics to regulate the organization. A command and control approach to leadership is authoritative in nature and uses a top-down approach.
From Encyclopedia of Applied Psychology Groupthink is a condition in which highly cohesive groups in “hot” decision situations display excessive levels of concurrence seeking that suppress critical inquiry and result in faulty decision making.
From Collins Dictionary of Sociology The notion that societies are so organized that those who occupy top positions and positions of authority tend more readily to have their versions of the truth accepted, while the views of those who are ‘underdogs’ or ‘outsiders’ often go unrepresented.
From QFinance: The Ultimate Resource A form of employee development whereby a trusted and respected person, the mentor, uses his or her experience to offer guidance, encouragement, career advice, and support to another person, the mentee.
From The Penguin Dictionary of Psychology The state of being calmly, intentionally and actively aware of what one is feeling, thinking and doing; hence the state of being attentive to the moment without becoming entangled in it.
From Palgrave Macmillan Dictionary of Political Thought A neologism, denoting any person or group that has a vital interest (a ‘stake’) in the success or conduct of an enterprise. In discussing business enterprises the stakeholder is usually contrasted with the shareholder.
From Business: The Ultimate Resource ollaboration by a group of people to achieve a common purpose. Teamwork is often a feature of day-to-day working, and is increasingly used to accomplish specific projects, in which case it may bring together people from different functions, departments, or disciplines.