Business: Marketing: Books & E-Books
Find Books on the Library Shelves
| 658.8 | Marketing |
| 659.1 | Advertising |
Not sure how to find the books on the library shelves? Click the link below to view a tutorial.
Reference & Recommended E-Books
Advertising and Branding: Concepts, Methodologies, Tools, and Applications by Call Number: CredoISBN: 9781522517931Publication Date: 2017
Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric by Call Number: Ebook CentralISBN: 9781118760833Publication Date: 2014
The Essentials of Contemporary Marketing by Call Number: Ebook CentralISBN: 9781472963727Publication Date: 2021
Handbook of Mobile Market Research: Tools and Techniques for Market Researchers by Call Number: Ebook CentralISBN: 9781118935620Publication Date: 2014
Measuring Marketing: The 100+ Essential Metrics Every Marketer Needs by Call Number: Ebook CentralISBN: 9781501507304Publication Date: 2017
The New Rules of Marketing and PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by Call Number: Ebook Central and 658.872 SCOTT 6th ed.ISBN: 9781119362418Publication Date: 2017
The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations by Call Number: Credo ReferenceISBN: 9781473683976Publication Date: 2019
Search Tips
Try finding books, e-books, and films for streaming by doing a “SUBJECT” search in the library’s online catalog using one or more of the following subject terms:
| marketing | selling--psychological aspects | advertising |
| sales promotion | marketing research | consumer behavior |
| branding (marketing) | internet marketing | merchandising |
| market segmentation | industrial marketing | sales management |
The Library Online Catalog
Find Electronic Books in Ebook Central
Use the search box below to find electronic books in Ebook Central. Results will appear in a new screen after you login with your Central Penn College info.
Reference & Recommended Materials on the Library Shelves
Dictionary of Advertising and Marketing Concepts by Call Number: 658.8003 BERISBN: 9781611329865Publication Date: 2013
Digital Marketing Strategy: An Integrated Approach to Online Marketing by Call Number: 658.872 KINISBN: 074947470XPublication Date: 2016
Encyclopedia of Major Marketing Strategies by
Revised volume of the Encyclopedia of Major Marketing Campaigns, volumes 1-2
Call Number: REF 659.1097 ENC v. 3ISBN: 1414499213Publication Date: 2013
Graphis Advertising Annual 2018 by Call Number: OVR 741.6705 GRAISBN: 9781931241649Publication Date: 2018
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance by Call Number: 658.83 BENISBN: 9780134085968Publication Date: 2015
Marketing Plan Handbook by Call Number: 658.802 CHE 4th ed.ISBN: 9781936572397Publication Date: 2014
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising by Call Number: 658.872 ROWISBN: 9780749479794Publication Date: 2017
Ultimate Guide to Facebook Advertising by Call Number: 659.144 MAR ultISBN: 9781599185460Publication Date: 2015
Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Call Number: 658.872 MOWISBN: 9780749481599Publication Date: 2018
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