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Business: Marketing: Books & E-Books
Online research guide for Business majors--Marketing concentration and for Marketing Associate's Degree
Find Books on the Library Shelves
| 658.8 | Marketing |
| 659.1 | Advertising |
Not sure how to find the books on the library shelves? Click the link below to view a tutorial.
Reference & Recommended E-Books
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60-Minute Brand Strategist: Essential Brand Book for Marketing Professionals by Call Number: Ebook CentralISBN: 9781118625163Publication Date: 2013 -
Advertising and Branding: Concepts, Methodologies, Tools, and Applications by Call Number: CredoISBN: 9781522517931Publication Date: 2017 -
Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric by Call Number: Ebook CentralISBN: 9781118760833Publication Date: 2014 -
Handbook of Mobile Market Research: Tools and Techniques for Market Researchers by Call Number: Ebook CentralISBN: 9781118935620Publication Date: 2014 -
Marketer's Handbook: Reassessing Marketing Techniques for Modern Business by Call Number: Ebook CentralISBN: 9780470746875Publication Date: 2011 -
Retail Marketing and Branding: Definitive Guide to Maximizing ROI by Call Number: Ebook CentralISBN: 9781118489529Publication Date: 2013 -
Share This: The Social Media Handbook for PR Professionals by Call Number: Ebook CentralISBN: 9781118404843Publication Date: 2012
Search Tips
Try finding books, e-books, and films for streaming by doing a “SUBJECT” search in the library’s online catalog using one or more of the following subject terms:
| marketing | selling--psychological aspects | advertising |
| sales promotion | marketing research | consumer behavior |
| branding (marketing) | internet marketing | merchandising |
| market segmentation | industrial marketing | sales management |
The Library Online Catalog
Find Electronic Books in Ebook Central
Use the search box below to find electronic books in Ebook Central. Results will appear in a new screen after you login with your Central Penn College info.
Reference & Recommended Materials on the Library Shelves
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Dictionary of Advertising and Marketing Concepts by Call Number: 658.8003 BERISBN: 9781611329865Publication Date: 2013 -
Encyclopedia of Major Marketing Strategies by Revised volume of the Encyclopedia of Major Marketing Campaigns, volumes 1-2Call Number: REF 659.1097 ENC v. 3ISBN: 1414499213Publication Date: 2013 -
Encyclopedia of Sports Management and Marketing by Introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today.Call Number: REF 796.069 SWA v. 1-4ISBN: 9781412973823Publication Date: 2011 -
Marketing Plan Handbook by Call Number: 658.802 CHE 4th ed.ISBN: 9781936572397Publication Date: 2014 -
Marketing Metrics: The Manager's Guide to Measuring Marketing Performance by Call Number: 658.83 BENISBN: 9780134085968Publication Date: 2015 -
Ultimate Guide to Facebook Advertising by Call Number: 659.144 MAR ultISBN: 9781599185460Publication Date: 2015 -
Nontraditional Media in Marketing and Advertising by Call Number: 658.87 BLAISBN: 9781412997614Publication Date: 2013 -
Digital Marketing Strategy: An Integrated Approach to Online Marketing by Call Number: 658.872 KINISBN: 074947470XPublication Date: 2016 -
Marketing Excellence 3 : Award-winning Companies Reveal the Secrets of Their Success by Call Number: 658.8 BURK 3ISBN: 9780749473785Publication Date: 2014 -
Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising by Call Number: 658.872 ROWISBN: 9780749479794Publication Date: 2017 -
Graphis Advertising Annual 2018 by Call Number: OVR 741.6705 GRAISBN: 9781931241649Publication Date: 2018 -
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Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Call Number: 658.872 MOWISBN: 9780749481599Publication Date: 2018
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