Business: Marketing: Web Sources
Online research guide for Business majors--Marketing concentration and for Marketing Associate's Degree
Marketing & Advertising Websites
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Ad*AccessThis digital repository at Duke University is a source for historical ads: it contains over 7,000 U.S. and Canadian advertisements covering five product categories - Beauty and Hygiene, Radio, Television, Transportation, and World War II propaganda - dated between 1911 and 1955.
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Ads of the WorldAd campaigns from around the world
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Advertising AgeAdvertising Age is an important source for marketing and media news and information. In addition, Ad Age produces industry rankings including the 200 Leading National Advertisers report, Agency A-List and the annual Agency Report.
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AdViewsArchive of commercials created by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s.
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Effie Worldwide's library of finalist and award-winning casesShowcases effective marketing work
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Institute for Public Relations"The Institute for Public Relations is a 501(c)(3) nonprofit foundation dedicated to fostering greater use of research and research-based knowledge in public relations and corporate communication practice."
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Marketing WeekBased in the UK, Marketing Week's online presence features news, insight, trends and tactics for marketing professionals.
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MediaPost"Since 1996, Mediapost.com has been the largest and most influential media, marketing and advertising site on the net, providing news, blogs, directories to help our community of more than 150,000 members better plan and buy both traditional and online advertising."
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Nielson - insightsNielsen Insights provides information based on their measurements of audience "behavior across all channels and platforms"
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Social Media ExaminerThe world’s largest social media marketing resource, Social Media Examiner® helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales. Their mission "is to help you navigate the constantly changing social media jungle."
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TrendWatchingTrendWatching "help[s] trend-driven professionals to identify and run with meaningful business opportunities." Subscribe for free: Innovation of the Day: A weekly wrap up of 5 meaningful innovations and/or Make Shift: A monthly publication bringing you new, opportunity-rich trends.
Career Info
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Job Board: American Marketing AssociationIn addition to searching the American Marketing Association's Job Board, you can also browse it by category, divided into Specialties, Industry, and State.
Essential Business Information
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BBB - Better Business BureauThe BBB works to advance marketplace trust by accrediting businesses with high standards for customer service, transparency and ethical business practices; assisting with resolution with complaints about businesses from customers; tracking scams; and providing other information.
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globalEDGECreated by the International Business Center at Michigan State University (IBC), globalEDGE is a knowledge web-portal that includes information, insights, and learning resources on global business activities. This site's many features include a global resource directory, online course modules, and data comparison tools.
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HBS Working Knowledge (Harvard Business School)Serves as a forum for innovation in business practice, giving cutting-edge thinking from over 200 Harvard Business School faculty. Articles touch on a wide range of of business and finance-related topics.
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National Institute for Occupational Safety and Health (NIOSH)Website of the US government agency responsible for research and recommendations on improving workplace safety and preventing occupational injuries and illness. Users can search or browse by industry/occupation, disease/illness, hazard/exposure, chemical, and other topics.
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Occupational Safety and Health Administration (OSHA)Part of the U.S. Department of Labor, OSHA was created "to assure safe and healthful working conditions for working men and women by setting and enforcing standards and by providing training, outreach, education and assistance." The OSHA website has sections for Workers and Employers as well as information on current laws and regulations, training, and more.
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Pew Research CenterPew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, content analysis and other data-driven social science research.
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Reuters - Business NewsToday's international headlines
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Small Business Administration (SBA)"The SBA provides you with a wealth of information unique to small business through monthly chat events, electronic newsletters, podcasts and a myriad of business resources to support your business needs."
Business Plans
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SBA Write Your Business PlanFrom the US Small Business Association (SBA): "Your business plan is the foundation of your business. Learn how to write a business plan quickly and efficiently with a business plan template."
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Business Plan Planning GuideThis site includes sample plans, tips, a template, and a tutorial on writing a business plan.
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Ultimate Guide to Business PlansFrom the e-commerce-hosting company Shopify, this guide is tailored to the needs of entrepreneurs and businesses launching e-commerce stores.
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Business plan template& guide for entrepreneursFrom Growthink, a company who helps entrepreneurs grow their business. This page has multiple business plan templates and tips to creating your plan
HubSpot Marketing Blog
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Social Media Examiner
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MediaPost: Mobile Marketing Daily
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