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Business: Marketing: Web Sources
Online research guide for Business majors--Marketing concentration and for Marketing Associate's Degree
Advertising Age is an important source for marketing and media news and information. In addition, Ad Age produces industry rankings including the 200 Leading National Advertisers report, Agency A-List and the annual Agency Report. (The Library also subscribes to this magazine in print.)
The world’s largest social media marketing resource, Social Media Examiner® helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales. Their mission "is to help you navigate the constantly changing social media jungle."
"Since 1996, Mediapost.com has been the largest and most influential media, marketing and advertising site on the net, providing news, blogs, directories to help our community of more than 150,000 members better plan and buy both traditional and online advertising."
TrendWatching "help[s] trend-driven professionals to identify and run with meaningful business opportunities." Subscribe for free: Innovation of the Day: A weekly wrap up of 5 meaningful innovations and/or Make Shift: A monthly publication bringing you new, opportunity-rich trends.
In addition to searching the American Marketing Association's Job Board, you can also browse it by category, divided into Specialties, Industry, and State.
Serves as a forum for innovation in business practice, giving cutting-edge thinking from over 200 Harvard Business School faculty. Articles touch on a wide range of of business and finance-related topics.
Created by the International Business Center at Michigan State University (IBC), globalEDGE is a knowledge web-portal that includes information, insights, and learning resources on global business activities. This site's many features include a global resource directory, online course modules, and data comparison tools.
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, content analysis and other data-driven social science research.
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, content analysis and other data-driven social science research.
From the US Small Business Association (SBA): "Your business plan is the foundation of your business. Learn how to write a business plan quickly and efficiently with a business plan template."