Business: Marketing: Professional Associations
Online research guide for Business majors--Marketing concentration and for Marketing Associate's Degree
Why Should You Join a Professional Association?
Benefits of membership in professional associations generally include:
- Educational resources, some of which are members-only access, to grow your own knowledge and to use in practice on the job
- Career resources including job postings, resume and cover letter assistance, and general tips
- Opportunities to network and grow your career through conferences, seminars, webcasts, and other events--some will be for members only; members almost always get discounted rates when fees are required
- Earning certifications which demonstrate your knowledge and experience (and are also good for your resume)
- Developing leaderships skills and assuming leadership roles--most associations have multiple opportunities to serve the association
List of Professional Associations
- American Association of Advertising Agencies (AAF)Going by the acronym "the 4A's," this association was founded as a national trade association to represent U.S. advertising agencies. The 4A's works to improve and strengthen the advertising agency business in the United States by counseling members on operations and management, providing the collective experience of the many to each, fostering professional development, encouraging the highest creative and business standards, and by attracting top talent to the business.
- American Marketing AssociationThe essential community for marketers, the American Marketing Association provides more ways for marketers and academics to connect with the people and resources they need to be successful. The AMA offers a robust perspective with content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News.
- ANA Business MarketingANA Business Marketing, a division of the Association of National Advertisers (ANA), is devoted to advancing the business-to-business marketing profession by being the primary repository of the best in business-to-business marketing information and resources, attracting the best practitioners, and promoting the best practices in the industry. ANA Business Marketing has both an annual conference and annual awards.
- Mobile Marketing AssociationMobile Marketing Association is the world’s leading global non-profit trade association, and its mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.
- National Association of Sales ProfessionalsThe National Association of Sales Professionals is a community of sales and marketing professionals. In addition to its certification program, it offers professional and personal development opportunities and resources for various aspects of the sales professions.
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