Business: Marketing: Marketing Courses (AS)
Online research guide for Business majors--Marketing concentration and for Marketing Associate's Degree
Marketing Courses Associate in Science degree program requirements
The Associate in Science in Marketing degree (AS) requires 21 credits of general education and elective coursework, in addition to 39 credits of core courses, totaling 60 credits. As part of the general education requirements, students must choose to take either PSY100 Psychology or SOC100 Sociology to fulfill the scientific reasoning requirement, and BUS130 Macroeconomics to fulfill the Global Citizenship requirement
To see the courses for the Bachelor of Science, Business Administration Marketing concentration, please see Marketing Courses (BS) in the drop-down menu under "Marketing Courses."
BUS105 Fundamentals of Selling books & ebooks
All about Them: Grow Your Business by Focusing On Others by Call Number: 658.827 TURISBN: 9780738219202Publication Date: 2016
Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World by Call Number: 658.802 ANDISBN: 9780814437155Publication Date: 2016
Exactly How to Sell: The Sales Guide for Non-Sales Professionals by Call Number: Ebook CentralISBN: 9781119473398Publication Date: 2018
Mackay MBA of Selling in the Real World by Call Number: 658.85 MACKISBN: 9781591846239Publication Date: 2013
Sales EQ : How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal by Call Number: 658.8501 BLOISBN: 9781119312574Publication Date: 2017
Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale by Call Number: Ebook CentralISBN: 9780814437124Publication Date: 2016
BUS115 Business Accounting books & ebooks
The Ultimate Finance Book: Master Profit Statements, Understand Bookkeeping & Accounting, Prepare Budgets & Forecasts by Call Number: Credo ReferenceISBN: 9781473683815Publication Date: 2020
Accounting for Non-Accountants 11th ed. by Call Number: 657.0941 HORISBN: 9780749480769Publication Date: 2017
Accounting for Small Business Owners by Call Number: 657.9042 ACCISBN: 9781623155360Publication Date: 2015
Finance and Accounting for Nonfinancial Managers: all the basics you need to know by Call Number: ebraryISBN: 9780465078981Publication Date: 2015
BUS220 Principles of Management books & ebooks
Authentic Leadership (HBR Emotional Intelligence Series) by Call Number: LDR 658.4092 HBR authenticISBN: 9781633693913Publication Date: 2017
Becoming a Top Manager: Tools and Lessons in Transitioning to General Management by Call Number: Ebook CentralISBN: 9781118858578Publication Date: 2015
The Conflict Resolution Toolbox: Models and Maps for Analyzing, Diagnosing, and Resolving Conflict by Call Number: Ebook CentralISBN: 9781119717614Publication Date: 2020-08-25
Harvard Business Review Manager's Handbook: The 17 Skills Leaders Need to Stand Out by Call Number: Ebook CentralISBN: 9781633691247Publication Date: 2017
HBR's 10 Must Reads 2019: The Definitive Management Ideas of the Year from Harvard Business Review 2019 by Call Number: 658 HBR 2020ISBN: 9781633698123Publication Date: 2020
HBR Guide to Being More Productive (HBR Guide Series) by Call Number: 658.409 HBRISBN: 9781633693081Publication Date: 2017
Leadership Presence (HBR Emotional Intelligence Series) by Call Number: LDR 658.4092 HBR leadISBN: 1633696243Publication Date: 2018
Managing Conflict at Work: Understanding and Resolving Conflict for Productive Working Relationships by Call Number: Ebook CentralISBN: 9780749459529Publication Date: 2010
BUS230 Principles of Marketing books & ebooks
Marketing 4.0: Moving from Traditional to Digital by Call Number: Ebook CentralISBN: 9781119341208Publication Date: 2016
Marketing (The Brian Tracy Success Library) by Call Number: Ebook CentralISBN: 9780814434215Publication Date: 2014
Native Advertising: The Essential Guide by Call Number: 659.1 LOVISBN: 9780749481162Publication Date: 2017
Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric by Call Number: Ebook CentralISBN: 9781118760833Publication Date: 2014
BUS235 Consumer Behavior books & ebooks
Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Call Number: 658.8342 TURISBN: 9780300212198Publication Date: 2017
The Attention Merchants: the epic scramble to get inside our heads by Call Number: 659.1042 WUISBN: 9780385352017Publication Date: 2016
Behavioral Economics: The Basics by Call Number: 330.019 CORRISBN: 9781138228917Publication Date: 2018
Consumer Behaviour and Analytics by Call Number: Ebook CentralISBN: 9781138592643Publication Date: 2020
Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail by Call Number: Ebook CentralISBN: 9780203123911Publication Date: 2012
Spent: Sex, Evolution, and Consumer Behavior by Call Number: 339.472 MilISBN: 9780670020621Publication Date: 2009
Wallet Allocation Rule: Winning the Battle for Share by Call Number: Ebook CentralISBN: 9781119037316Publication Date: 2015
BUS250 Advertising books & ebooks
100 Ideas That Changed Advertising by Call Number: 659.1 VEKISBN: 9781780672342Publication Date: 2015
Advertising and Promotional Culture: Case Histories by Call Number: 659.109 MARISBN: 9781137026231Publication Date: 2018
Advertising and Society: An Introduction by Call Number: Ebook CentralISBN: 9780470673096Publication Date: 2013
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell by Call Number: 659.109 EINISBN: 9781944869007Publication Date: 2016
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come by Call Number: 659.1 ESSISBN: 9780399588518Publication Date: 2017
Integrated Marketing Communication: advertising and promotion in a digital world by Call Number: Ebook CentralISBN: 9781315526805Publication Date: 2017- Native Advertising: The Essential Guide by Call Number: 659.1 LOVISBN: 9780749481162Publication Date: 2017
Nontraditional Media in Marketing and Advertising by Call Number: 658.87 BLAISBN: 9781412997614Publication Date: 2013
Strategic Copywriting: How to Create Effective Advertising by Call Number: 659.1 APPISBN: 9781442244085Publication Date: 2015
Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Call Number: 658.872 MOWISBN: 9780749481599Publication Date: 2018
BUS304 Strategic Planning & Marketing Communications books & ebooks
Digital Marketing Strategy: An Integrated Approach to Online Marketing by Call Number: 658.872 KINISBN: 074947470XPublication Date: 2016- Integrated Marketing Communication: advertising and promotion in a digital world by Call Number: Ebook CentralISBN: 9781315526805Publication Date: 2017
Marketing Plan Handbook by Call Number: 658.802 CHE 4th ed.ISBN: 9781936572397Publication Date: 2014
The New Rules of Marketing and PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by Call Number: Ebook Central and 658.872 SCOTT 6th ed.ISBN: 9781119362418Publication Date: 2017
COM130 Public Relations books & e-books
Public Relations Writing: the Essentials of Style and Format by Call Number: 659.221 BIVISBN: 0073526231Publication Date: 2013
It's Not Just PR : public relations in society by Call Number: Ebook CentralISBN: 9781118554098Publication Date: 2013
Public Relations: A Practical Approach by Call Number: 659.2 GUNISBN: 9781352002782Publication Date: 2018
Understanding Public Relations: Theory, Culture and Society by Call Number: 659.2 EDWISBN: 9781473913103Publication Date: 2018
The Global PR Revolution: How Thought Leaders Succeed in the Transformed World of PR by Call Number: 659.2 BEHISBN: 9781621537151Publication Date: 2019
Straight Talk about Public Relations: New Strategies on Social Media and Content Marketing by Call Number: 659.2 WYNISBN: 9781938548857Publication Date: 2019
COM225 Writing for Public Relations books & ebooks
- Public Relations Writing: the Essentials of Style and Format by Call Number: 659.221 BIVISBN: 0073526231Publication Date: 2013
The Handbook of Communication and Corporate Reputation by Call Number: Ebook CentralISBN: 9780470670989Publication Date: 2013
Copywriting: successful writing for design, advertising and marketing by Call Number: Ebook Central & 659.132 SHAISBN: 1780670001Publication Date: 2012
The Copywriter's Toolkit: the complete guide to strategic advertising copy by Call Number: Ebook CentralISBN: 9781405199537Publication Date: 2012- Straight Talk about Public Relations: New Strategies on Social Media and Content Marketing by Call Number: 659.2 WYNISBN: 9781938548857Publication Date: 2019
Commmunications Writing and Design: the integrated manual for marketing, advertising, and public relations by Call Number: Ebook CentralISBN: 9781119118916Publication Date: 2017
COM303 Persuasion
Influence: the psychology of persuasion / Robert B. Cialdini by Call Number: 153.852 CiaISBN: 9780061241895Publication Date: 2007
How to Win Friends and Influence People by Call Number: LDR 158.1 CARISBN: 067142517xPublication Date: 1981
Pre-Suasion: a revolutionary way to influence and persuade by Call Number: 153.852 CIA preISBN: 9781501109805Publication Date: 2018
How to Win an Argument: an ancient guide to the art of persuasion by Call Number: Ebook CentralISBN: 9781400883356Publication Date: 2017
Verbal Judo: the gentle art of persuasion by Call Number: 153.852 THOISBN: 9780062107701Publication Date: 2013
Thank You for Arguing: what Aristotle, Lincoln, and Homer Simpson can teach us about the art of persuasion by Call Number: 303.342 HeiISBN: 9780307341440Publication Date: 2007
Digital Influence Warfare in the Age of Social Media by Call Number: Ebook CentralISBN: 9781440870101Publication Date: 2021
