Business: Marketing: Marketing Concentration Courses (BS)
Online research guide for Business majors--Marketing concentration and for Marketing Associate's Degree
Marketing Courses (BS)
Students choosing the Bachelor of Science degree in Business Administration with the Marketing concentration take the 4 courses listed below (12 credits) in addition to the 60 credits of general education and elective requirements and 48 credits of core business courses.
To see the courses for the Associate in Science, Marketing degree program, please see Marketing Courses (AS) in the drop-down under "Marketing Courses."
BUS235 Consumer Behavior books & ebooks
Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Call Number: 658.8342 TURISBN: 9780300212198Publication Date: 2017
The Attention Merchants: the epic scramble to get inside our heads by Call Number: 659.1042 WUISBN: 9780385352017Publication Date: 2016
Behavioral Economics: The Basics by Call Number: 330.019 CORRISBN: 9781138228917Publication Date: 2018
Consumer Behaviour and Analytics by Call Number: Ebook CentralISBN: 9781138592643Publication Date: 2020
Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail by Call Number: Ebook CentralISBN: 9780203123911Publication Date: 2012
Spent: Sex, Evolution, and Consumer Behavior by Call Number: 339.472 MilISBN: 9780670020621Publication Date: 2009
Wallet Allocation Rule: Winning the Battle for Share by Call Number: Ebook CentralISBN: 9781119037316Publication Date: 2015
BUS250 Advertising books & ebooks
100 Ideas That Changed Advertising by Call Number: 659.1 VEKISBN: 9781780672342Publication Date: 2015
Advertising and Promotional Culture: Case Histories by Call Number: 659.109 MARISBN: 9781137026231Publication Date: 2018
Advertising and Society: An Introduction by Call Number: Ebook CentralISBN: 9780470673096Publication Date: 2013
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell by Call Number: 659.109 EINISBN: 9781944869007Publication Date: 2016
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come by Call Number: 659.1 ESSISBN: 9780399588518Publication Date: 2017
Integrated Marketing Communication: advertising and promotion in a digital world by Call Number: Ebook CentralISBN: 9781315526805Publication Date: 2017
Native Advertising: The Essential Guide by Call Number: 659.1 LOVISBN: 9780749481162Publication Date: 2017
Nontraditional Media in Marketing and Advertising by Call Number: 658.87 BLAISBN: 9781412997614Publication Date: 2013
Strategic Copywriting: How to Create Effective Advertising by Call Number: 659.1 APPISBN: 9781442244085Publication Date: 2015
Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Call Number: 658.872 MOWISBN: 9780749481599Publication Date: 2018
BUS275 Digital Media Strategies books & ebooks
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns by Call Number: Ebook CentralISBN: 9781119265719Publication Date: 2016- Integrated Marketing Communication: advertising and promotion in a digital world by Call Number: Ebook CentralISBN: 9781315526805Publication Date: 2017
The New Rules of Marketing and PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by Call Number: Ebook Central and 658.872 SCOTT 6th ed.ISBN: 9781119362418Publication Date: 2017
The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations by Call Number: Credo ReferenceISBN: 9781473683976Publication Date: 2019
BUS304 Strategic Planning & Marketing Communications books & ebooks
Digital Marketing Strategy: An Integrated Approach to Online Marketing by Call Number: 658.872 KINISBN: 074947470XPublication Date: 2016- Integrated Marketing Communication: advertising and promotion in a digital world by Call Number: Ebook CentralISBN: 9781315526805Publication Date: 2017
Marketing Plan Handbook by Call Number: 658.802 CHE 4th ed.ISBN: 9781936572397Publication Date: 2014- The New Rules of Marketing and PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by Call Number: Ebook Central and 658.872 SCOTT 6th ed.ISBN: 9781119362418Publication Date: 2017
