Certificate & Diploma Programs at Central Penn College
Guides for the credit-bearing certificates at Central Penn
Entrepreneurship & Small Business Certificate courses
Students take 5 core courses and 1 elective course, totaling 18 credits.
- BUS115 Business Accounting
- BUS220 Principles of Management
- BUS230 Principles of Marketing
- BUS245 Human Resources
- BUS270 Entrepreneurship & Small Business Management
Select one of the following: BUS235 Consumer Behavior, LGS250 Business Law, or BUS273 Entrepreneurship & Innovation in a Context of Crisis
See also the following guides for our Associate and Bachelor degree programs:
BUS115 Business Accounting books & ebooks
The Ultimate Finance Book: Master Profit Statements, Understand Bookkeeping & Accounting, Prepare Budgets & Forecasts by Call Number: Credo ReferenceISBN: 9781473683815Publication Date: 2020
Accounting for Non-Accountants 11th ed. by Call Number: 657.0941 HORISBN: 9780749480769Publication Date: 2017
Accounting for Small Business Owners by Call Number: 657.9042 ACCISBN: 9781623155360Publication Date: 2015
Finance and Accounting for Nonfinancial Managers: all the basics you need to know by Call Number: ebraryISBN: 9780465078981Publication Date: 2015
BUS220 Principles of Management books & ebooks
Authentic Leadership (HBR Emotional Intelligence Series) by Call Number: LDR 658.4092 HBR authenticISBN: 9781633693913Publication Date: 2017
Becoming a Top Manager: Tools and Lessons in Transitioning to General Management by Call Number: Ebook CentralISBN: 9781118858578Publication Date: 2015
The Conflict Resolution Toolbox: Models and Maps for Analyzing, Diagnosing, and Resolving Conflict by Call Number: Ebook CentralISBN: 9781119717614Publication Date: 2020-08-25
Harvard Business Review Manager's Handbook: The 17 Skills Leaders Need to Stand Out by Call Number: Ebook CentralISBN: 9781633691247Publication Date: 2017
HBR's 10 Must Reads 2019: The Definitive Management Ideas of the Year from Harvard Business Review 2019 by Call Number: 658 HBR 2020ISBN: 9781633698123Publication Date: 2020
HBR Guide to Being More Productive (HBR Guide Series) by Call Number: 658.409 HBRISBN: 9781633693081Publication Date: 2017
Leadership Presence (HBR Emotional Intelligence Series) by Call Number: LDR 658.4092 HBR leadISBN: 1633696243Publication Date: 2018
Managing Conflict at Work: Understanding and Resolving Conflict for Productive Working Relationships by Call Number: Ebook CentralISBN: 9780749459529Publication Date: 2010
BUS230 Principles of Marketing books & ebooks
Marketing 4.0: Moving from Traditional to Digital by Call Number: Ebook CentralISBN: 9781119341208Publication Date: 2016
Marketing (The Brian Tracy Success Library) by Call Number: Ebook CentralISBN: 9780814434215Publication Date: 2014
Native Advertising: The Essential Guide by Call Number: 659.1 LOVISBN: 9780749481162Publication Date: 2017
Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric by Call Number: Ebook CentralISBN: 9781118760833Publication Date: 2014
BUS235 Consumer Behavior books & ebooks
Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Call Number: 658.8342 TURISBN: 9780300212198Publication Date: 2017
The Attention Merchants: the epic scramble to get inside our heads by Call Number: 659.1042 WUISBN: 9780385352017Publication Date: 2016
Behavioral Economics: The Basics by Call Number: 330.019 CORRISBN: 9781138228917Publication Date: 2018
Consumer Behaviour and Analytics by Call Number: Ebook CentralISBN: 9781138592643Publication Date: 2020
Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail by Call Number: Ebook CentralISBN: 9780203123911Publication Date: 2012
Spent: Sex, Evolution, and Consumer Behavior by Call Number: 339.472 MilISBN: 9780670020621Publication Date: 2009
Wallet Allocation Rule: Winning the Battle for Share by Call Number: Ebook CentralISBN: 9781119037316Publication Date: 2015
BUS245 Human Resources books & ebooks
The Big Book of HR, Revised and Updated Edition by Call Number: Ebook CentralISBN: 9781632650894Publication Date: 2017
A Framework for Human Resource Management by Call Number: 658.322 DESISBN: 9780132576147Publication Date: 2013
Strategy, HRM, and Performance: A Contextual Approach by Call Number: 658.314 PAAISBN: 9780198808602Publication Date: 2018
Gen Z @ Work : How the Next Generation Is Transforming the Workplace by Call Number: 658.3008 STIISBN: 9780062475442Publication Date: 2017
The Power of People: Learn How Successful Organizations Use Workforce Analytics To Improve Business Performance by Call Number: 658.306 GUEISBN: 9780134546001Publication Date: 2017
50 Employment Laws in 50 States by Call Number: REF 344.7301 BLR 2018ISBN: 9781556457517Publication Date: 2018
75 Ways for Managers to Hire, Develop, and Keep Great Employees by Call Number: 658.3 FALISBN: 9780814436691Publication Date: 2016
Managing Employees Without Fear by Call Number: Ebook CentralISBN: 9781586446642Publication Date: 2021
Dealing with Problem Employees: how to manage performance & personality issues in the workplace by Call Number: 658.3045 DEL 11th Ed.ISBN: 9781413329148Publication Date: 2021
101 Tough Conversations to Have with Employees by Call Number: 658.3045 FALISBN: 9781400212019Publication Date: 2019
BUS270 Entrepreneurship & Small Business books & ebooks
Boss Life: Surviving My Own Small Business by Call Number: 338.7684 DOWISBN: 0399185291Publication Date: 2016
Building on Bedrock: What Sam Walton, Walt Disney, and Other Great Self-made Entrepreneurs Can Teach Us About Building Valuable Companies by Call Number: 658.421 LIDISBN: 9781635761764Publication Date: 2018
Crack the Funding Code: how investors think and what they need to hear to fund your startup by Call Number: 658.1522 ROBISBN: 9780814439838Publication Date: 2019
The Essential HR Guide for Small Businesses and Startups: Best Practices, Tools, Examples, and Online Resources by Call Number: Ebook CentralISBN: 9781586445898Publication Date: 2020
Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by
One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments.
Call Number: 658.112 RIEISBN: 9780307887894Publication Date: 2011
The Sage handbook of small business and entrepreneurship by Call Number: Ebook CentralISBN: 9781473987333Publication Date: 2018
Start-up Entrepreneurship: The SMART way by Call Number: Ebook CentralISBN: 9788885486713Publication Date: 2019
Start a Successful Business: Expert Advice to Take Your Startup from Idea to Empire by Call Number: 658.11 DeBISBN: 9780814439180Publication Date: 2018
Startup Opportunities: Know When to Quit Your Day Job by Call Number: Ebook CentralISBN: 9781119378174Publication Date: 2017
Start Your Own Business: The Only Startup Book You'll Ever Need by Call Number: 658.041 LES 6th Ed.ISBN: 9781599185569Publication Date: 2015
LGS250 Business Law books & ebooks (Choice)
- Business Law and the Legal EnvironmentOpen-Access Textbook By Don Mayer, Daniel Warner, George Siedel; Publication Date: 2012
Doing Business 2016: Measuring Regulatory Quality and Efficiency: Comparing Business Regulation for Domestic Firms in 189 Economies by Call Number: Ebook CentralISBN: 9781464806674Publication Date: 2015
Gale Encyclopedia of Everyday Law by Call Number: Credo ReferenceISBN: 9781414498966Publication Date: 2013
Law 101: : Everything You Need to Know About American Law by Call Number: Ebook CentralISBN: 9780199341696Publication Date: 2014
