Certificate & Diploma Programs at Central Penn College
Guides for the credit-bearing certificates at Central Penn
Marketing Management Certificate courses
Students take 18 credits in 9 months fully online.
- BUS105 Fundamentals of Selling
- BUS220 Principles of Management
- BUS230 Principles of Marketing
- BUS235 Consumer Behavior
- BUS250 Advertising
- EITHER BUS304 Strategic Planning and Marketing Communications or BUS365 Organizational Behavior
See also the following guides for our Bachelor & Associate degree programs:
BUS105 Fundamentals of Selling books & ebooks
All about Them: Grow Your Business by Focusing On Others by Call Number: 658.827 TURISBN: 9780738219202Publication Date: 2016
Beyond the Sales Process: 12 Proven Strategies for a Customer-Driven World by Call Number: 658.802 ANDISBN: 9780814437155Publication Date: 2016
Exactly How to Sell: The Sales Guide for Non-Sales Professionals by Call Number: Ebook CentralISBN: 9781119473398Publication Date: 2018
Mackay MBA of Selling in the Real World by Call Number: 658.85 MACKISBN: 9781591846239Publication Date: 2013
Sales EQ : How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal by Call Number: 658.8501 BLOISBN: 9781119312574Publication Date: 2017
Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale by Call Number: Ebook CentralISBN: 9780814437124Publication Date: 2016
BUS220 Principles of Management books & ebooks
Authentic Leadership (HBR Emotional Intelligence Series) by Call Number: LDR 658.4092 HBR authenticISBN: 9781633693913Publication Date: 2017
Becoming a Top Manager: Tools and Lessons in Transitioning to General Management by Call Number: Ebook CentralISBN: 9781118858578Publication Date: 2015
The Conflict Resolution Toolbox: Models and Maps for Analyzing, Diagnosing, and Resolving Conflict by Call Number: Ebook CentralISBN: 9781119717614Publication Date: 2020-08-25
Harvard Business Review Manager's Handbook: The 17 Skills Leaders Need to Stand Out by Call Number: Ebook CentralISBN: 9781633691247Publication Date: 2017
HBR's 10 Must Reads 2019: The Definitive Management Ideas of the Year from Harvard Business Review 2019 by Call Number: 658 HBR 2020ISBN: 9781633698123Publication Date: 2020
HBR Guide to Being More Productive (HBR Guide Series) by Call Number: 658.409 HBRISBN: 9781633693081Publication Date: 2017
Leadership Presence (HBR Emotional Intelligence Series) by Call Number: LDR 658.4092 HBR leadISBN: 1633696243Publication Date: 2018
Managing Conflict at Work: Understanding and Resolving Conflict for Productive Working Relationships by Call Number: Ebook CentralISBN: 9780749459529Publication Date: 2010
BUS230 Principles of Marketing books & ebooks
Marketing 4.0: Moving from Traditional to Digital by Call Number: Ebook CentralISBN: 9781119341208Publication Date: 2016
Marketing (The Brian Tracy Success Library) by Call Number: Ebook CentralISBN: 9780814434215Publication Date: 2014
Native Advertising: The Essential Guide by Call Number: 659.1 LOVISBN: 9780749481162Publication Date: 2017
Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric by Call Number: Ebook CentralISBN: 9781118760833Publication Date: 2014
BUS235 Consumer Behavior books & ebooks
Aisles Have Eyes: How Retailers Track Your Shopping, Strip Your Privacy, and Define Your Power by Call Number: 658.8342 TURISBN: 9780300212198Publication Date: 2017
The Attention Merchants: the epic scramble to get inside our heads by Call Number: 659.1042 WUISBN: 9780385352017Publication Date: 2016
Behavioral Economics: The Basics by Call Number: 330.019 CORRISBN: 9781138228917Publication Date: 2018
Consumer Behaviour and Analytics by Call Number: Ebook CentralISBN: 9781138592643Publication Date: 2020
Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail by Call Number: Ebook CentralISBN: 9780203123911Publication Date: 2012
Spent: Sex, Evolution, and Consumer Behavior by Call Number: 339.472 MilISBN: 9780670020621Publication Date: 2009
Wallet Allocation Rule: Winning the Battle for Share by Call Number: Ebook CentralISBN: 9781119037316Publication Date: 2015
BUS250 Advertising books & ebooks
100 Ideas That Changed Advertising by Call Number: 659.1 VEKISBN: 9781780672342Publication Date: 2015
Advertising and Promotional Culture: Case Histories by Call Number: 659.109 MARISBN: 9781137026231Publication Date: 2018
Advertising and Society: An Introduction by Call Number: Ebook CentralISBN: 9780470673096Publication Date: 2013
Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell by Call Number: 659.109 EINISBN: 9781944869007Publication Date: 2016
The End of Advertising: Why It Had to Die, and the Creative Resurrection to Come by Call Number: 659.1 ESSISBN: 9780399588518Publication Date: 2017
Integrated Marketing Communication: advertising and promotion in a digital world by Call Number: Ebook CentralISBN: 9781315526805Publication Date: 2017- Native Advertising: The Essential Guide by Call Number: 659.1 LOVISBN: 9780749481162Publication Date: 2017
Nontraditional Media in Marketing and Advertising by Call Number: 658.87 BLAISBN: 9781412997614Publication Date: 2013
Strategic Copywriting: How to Create Effective Advertising by Call Number: 659.1 APPISBN: 9781442244085Publication Date: 2015
Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth by Call Number: 658.872 MOWISBN: 9780749481599Publication Date: 2018
BUS304 Strategic Planning & Marketing Communications books & ebooks
Digital Marketing Strategy: An Integrated Approach to Online Marketing by Call Number: 658.872 KINISBN: 074947470XPublication Date: 2016- Integrated Marketing Communication: advertising and promotion in a digital world by Call Number: Ebook CentralISBN: 9781315526805Publication Date: 2017
Marketing Plan Handbook by Call Number: 658.802 CHE 4th ed.ISBN: 9781936572397Publication Date: 2014
The New Rules of Marketing and PR: how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly by Call Number: Ebook Central and 658.872 SCOTT 6th ed.ISBN: 9781119362418Publication Date: 2017
BUS365 Organizational Behavior books & ebooks (Choice)
Counterproductive Work Behaviors: : Understanding the Dark Side of Personalities in Organizational Life by Call Number: Ebook CentralISBN: 9781138210653Publication Date: 2018
An Everyone Culture: Becoming a Deliberately Developmental Organization by Call Number: 658.312 KEGISBN: 9781625278623Publication Date: 2016
Good People, Bad Managers: How Work Culture Corrupts Good Intentions by Call Number: 306.36 CULISBN: 9780190652395Publication Date: 2017
Simple Sabotage: A Modern Field Manual for Detecting and Rooting Out Everyday Behaviors That Undermine Your Workplace by Call Number: 658.3145 GALISBN: 9780062371607Publication Date: 2015
Why Should Anyone Work Here?: What It Takes to Create an Authentic Organization by Call Number: LDR 658.3 GOFISBN: 9781625275097Publication Date: 2015
The Remix: How to Lead and Succeed in the Multigenerational Workplace by Call Number: LDR 650.1 POLISBN: 9780062880215Publication Date: 2019
Entrepreneur Voices on Company Culture by Call Number: 658.421 LEW co. cultureISBN: 9781599186269Publication Date: 2018
Extreme Teams: why Pixar, Netflix, AirBnB, and other cutting-edge companies succeed where most fail by Call Number: Ebook CentralISBN: 9780814437186Publication Date: 2017
The behaviorally informed organization by Call Number: Ebook CentralISBN: 9781487507893Publication Date: 2021
